Mixing classic elegance with youthful freshness in a way as unique as Blugirl:
This Italian firm, born under the legacy Blumarine, has been able to position itself as a benchmark for modern women looking for sophisticated clothing, but with a vibrant and contemporary energy.
The story of Blumarine, one of Italy´s most iconic fashion houses, begins in 1977, when the talented designer Anna Molinari and her husband Gianpaolo Tarabini Castellani brought the brand to life. The name Blumarine, which evokes the sea and the serenity of blue, is closely associated with Molinari´s creative vision, who has always had a special connection with nature and the colour blue, his favorite.
While Blumarine focused on haute couture and a more sophisticated aesthetic, Blugirl caters to young, dynamic and free-spirited women who want to express themselves through fashion without losing the essence of Italian elegance. Blugirl, which was born in 1995, has established itself as a modern and vibrant line, which seeks to express freedom, sensuality and explosive feminity. The brand is inspired by today's woman: self-confident, independent, sensual and free to choose how she wants to look and feel.
Blugirl' s collections match classic sophistication with the freshness of youth, offering a perfect balance between romanticism and modernity. Their designs are characterised by a reinterpretation of the romantic style, with a bold and energetic touch. Each garment has the mission to empower women, highlighting their confidence and personality. Among its most outstanding features are delicate details such as lace, embroidery, ruffles and floral prints, which evoke a soft and dreamy femininity.
However, Blugirl doesn´t limit itself to one style. The brand has evolved, incorporating urban and avant-garde influences into its designs. The use of modern silhouettes, loose-fitting volumes, fluid fabrics and a colour palette that ranges from pastels to vibrant shade, makes its collections perfect for any occasion.
Blugirl´s Spring-Summer 2025 collection is a perfect reflection of the brand's philosophy. This season, Blugirl celebrates a modern and versatile femininity, with garments that combine neutral and pastel colours, fluid and light fabrics, and eye-catching details. Silhouettes are divided between straight, simple lines and wider, bulky styles, providing the perfect balance between sophisticated and relaxed. Floral prints and denim are main feature, while accessories, a must-have for this season, add a final touch of glamour.
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